What does Second Shift Labs do?
Second Shift Labs helps small and mid-sized businesses identify operational pain points, time leaks, process breakdowns, and technology gaps. We then determine whether the right response is operational change, better use of current systems, automation, AI, or a combination.
What are the two ways to start?
Request the free AI Business Visibility Report when your concern is how AI search finds and describes the business. Schedule the free 45-minute discovery call when the issue is operational, technical, time-sensitive, or broader than visibility.
What is included in the Free AI Business Visibility Report?
The report is a snapshot of how the business appears in the AI answer engines and public business signals included in the review. It includes prompts tested, findings, competitor context, visibility gaps, and prioritized visibility actions.
What is an AI Business Visibility Report?
An AI Business Visibility Report is a written review of whether AI answer engines (ChatGPT, Grok, Gemini, and Claude) find, name, and accurately describe a business when buyers ask relevant questions. Second Shift Labs provides one free, delivered by email within 2 business days.
Why doesn't my business show up in ChatGPT or other AI search results?
AI engines rely on public signals: your website content and structured data, Google Business Profile, reviews, and consistent business information across the web. When those signals are thin, inconsistent, or missing, engines name competitors instead. The free report identifies which signals are holding your business back.
Which AI engines are included?
The launch report tests ChatGPT, Grok, Gemini, and Claude. The engines listed here match the engines used in the generated report.
How long does the free report take?
The report is delivered by email within 2 business days after the required information is submitted.
Is a call required to receive the report?
No. The report does not require a call. A discovery call is available afterward only when the business chooses to schedule one.
What is the free 45-minute discovery call?
The call is used to understand the business's pain points, time leaks, priorities, current technology, and interest in operational improvement, automation, or AI. It helps determine whether a paid assessment is appropriate and what scope should be proposed.
Is the free discovery call the assessment?
No. The call gathers enough context to define the problem and propose the right assessment. The detailed validation, solution design, and roadmap are completed during the paid assessment.
What does the paid assessment determine?
The assessment validates the pain point, determines whether the root cause is operational, technical, or both, and identifies practical solutions based on the business's priorities and capacity.
What assessment scopes are available?
Assessments are scoped at 10, 20, or 40 hours. The appropriate scope is proposed after the free discovery call based on business size, complexity, access, and the number of workflows or systems involved.
What do I receive from the assessment?
Deliverables include a validated problem statement, root-cause findings, an immediate-win recommendation, implementation considerations, and a 7/30/60/90-day roadmap.
Is implementation included?
No. Implementation is separate and optional. It may be proposed as a fixed-fee project or as a monthly retainer with agreed hours, scope, access, and support expectations.
How much does the assessment cost?
Pricing is provided in the proposal after the discovery call because scope varies by company size, complexity, access, and the number of processes and systems involved. Pricing is intentionally not listed on the launch site.
What industries do you serve?
Current areas of focus include manufacturers, owners preparing a business for sale, clinics, home-services companies, and other operations-heavy small and mid-sized businesses.
How is submitted information handled?
Information you submit is used to review the request and deliver the selected service. Submissions are processed and stored in the systems named in our Privacy Policy, which identifies the service providers involved.